Hits
| Company | Industry | Notes |
|---|---|---|
| Apple | Tech | Great design, ecosystem. |
| Patagonia | Apparel | Ethical and sustainable. |
| Costco | Consumer | "If you raise the effing hot dog, I will kill you." |
Misses
| Company | Industry | Notes |
|---|---|---|
| Best Buy | Specialty Retail | Customer service issues. |
| Cleveland Clinic | Healthcare | Customer service issues. |
| Cigna | Healthcare | Customer service issues. |
| Tesla | Automotive | Overhyped, underdelivered. |
| UPS | Integrated Freight & Logistics | Pricing practices. |